MADDIE FREEMAN'S DIGITAL DETOX
Commissioned by Pentagram for Coloradan Magazine (summer 2025)
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This illustration goes along with the article telling the story of Maddie Freeman, who saw 10 of his friends commit suicide in high school and then founded the digital wellness nonprofit NoSo (No Social Media) November, which gives teens hands-on support and tools to find a healthy technology-life balance.
In the visual, the face of Maddie becomes corrupted code—fragmented, glitched, ghosted across filtered realities. Digital perfection blurs identity, replacing emotion with distortion, selfhood with static.
The illustration shows the cost of constant exposure to social media: not only do we lose our privacy, we also lose resolution.
Online article: https://www.colorado.edu/coloradan/2025/07/07/maddie-freemans-digital-detox
Agency: Pentagram NY
Client: Coloradan Magazine
Cette illustration imaginée pour Coloradan Magazine accompagne l'article racontant l'histoire de Maddie Freeman, qui a vu 10 de ses amis se suicider au lycée et a ensuite fondé l'association à but non lucratif NoSo (No Social Media) November, qui offre aux adolescents un soutien pratique et des outils pour trouver un équilibre sain entre la technologie et la vie privée.
Dans le visuel, le visage de Maddie devient un code corrompu, fragmenté, glitché; un fantôme à travers des réalités filtrées.
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